Below we have published 10 Marketing Aptitude questions with answer key. Approx 10 - 15 questions related to marketing awareness are expected in SBI PO Main exam 2015. You can also download this question paper in PDF format.
Marketing Aptitude MCQs Model Test Paper -7
Q.1. Which concept of marketing is product oriented?
A) Modern concept of marketing
B) Entity concept of business
C) Old concept of marketing
D) All above
E) None of these
B) Entity concept of business
C) Old concept of marketing
D) All above
E) None of these
Q.2. A _____ is any activity or benefit offered for sale that is essentially intangible and does not result in ownership of anything-
A) Demand
B) Basic staple
C) Product
D) Service
E) None of the above
B) Basic staple
C) Product
D) Service
E) None of the above
Q.3. Which concept of marketing is based on ‘customer satisfaction’ keypoint?
A) Modern concept of marketing
B) Old concept of marketing
C) Entity concept of business
D) All above
E) None of the above
B) Old concept of marketing
C) Entity concept of business
D) All above
E) None of the above
Q.4. Marking mix consists -
A) Production recognition
B) Price structure
C) Distribution planning
D) All above
E) None of these
B) Price structure
C) Distribution planning
D) All above
E) None of these
Q.5. Sub - dividation marketing is called as-
A) Market segmentation
B) Only segmentation
C) Decision of market
D) Allocation of marketing
E) None of these
B) Only segmentation
C) Decision of market
D) Allocation of marketing
E) None of these
Q.6. Which of the following is the function of marketing as a managerial?
A) Understanding consumer needs
B) Environmental scanning and market opportunity analysis
C) Development of a competitive marketing plan and strategy such that an organization is able to satisfy not only the consumers needs but also achieve its own objectives
D) All above
E) None of these
B) Environmental scanning and market opportunity analysis
C) Development of a competitive marketing plan and strategy such that an organization is able to satisfy not only the consumers needs but also achieve its own objectives
D) All above
E) None of these
Q.7. Buying situations may be caused by –
A) Awareness about competing brands in a product group
B) Customer has a decision criteria
C) Customer is able to evaluate and decide on his choice
D) All above
E) None of these
B) Customer has a decision criteria
C) Customer is able to evaluate and decide on his choice
D) All above
E) None of these
Q.8. Which of the following is not motivation models?
A) Economic model
B) Learning model
C) Psycho-analytic model
D) Organisational model
E) All above
B) Learning model
C) Psycho-analytic model
D) Organisational model
E) All above
Q.9. Which of the following is Marketing oriental?
A) Broad product line
B) Consumer consideration dominate
C) Decentralized
D) All the above
E) None of these
B) Consumer consideration dominate
C) Decentralized
D) All the above
E) None of these
Q.10. Which of the following is elements of marketing planning?
A) Marketing Planning is managerial function
B) It envisages determination of the future course of marketing action
C) It involves an analysis of part events and protection of future events
D) All the above
E) Insurance agents
B) It envisages determination of the future course of marketing action
C) It involves an analysis of part events and protection of future events
D) All the above
E) Insurance agents
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