Below we have published 10 Marketing Aptitude questions with answer key. Approx 10 - 15 questions related to marketing awareness are expected in SBI PO Main exam 2015. You can also download this question paper in PDF format.
Marketing Aptitude MCQs Model Test Paper -1
Q.1. Proper marketing requires-
A) Planning
B) Sympathy
C) Knowledge of products
D) Both 1 and 3
E) Both 1 and 2
B) Sympathy
C) Knowledge of products
D) Both 1 and 3
E) Both 1 and 2
Q.2. Which is not a part of 7 P's of marketing?
A) Price
B) Policy
C) Product
D) People
E) Process
B) Policy
C) Product
D) People
E) Process
Q.3. Marketing information means-
A) Knowledge of companies
B) Cross country information
C) Knowledge of related markets
D) Selling to existing customers
E) None of these
B) Cross country information
C) Knowledge of related markets
D) Selling to existing customers
E) None of these
Q.4. Bankassurance is a relationship between bank and-
A) Customer
B) Insurance Company
C) Employee
D) Education
E) None of these
B) Insurance Company
C) Employee
D) Education
E) None of these
Q.5. Market research is needed-
A) For extra service charges
B) For levy of VAT
C) For good customer service
D) For effective selling
E) None of these
B) For levy of VAT
C) For good customer service
D) For effective selling
E) None of these
Q.6. Which one is not an objective of pricing?
A) Profit
B) Stabilizing demand and sale of the product
C) Improvement in product quality
D) Expansion of business
E) All of these
B) Stabilizing demand and sale of the product
C) Improvement in product quality
D) Expansion of business
E) All of these
Q.7. 4 P's of marketing means-
A) Primary marketing techniques
B) Product, price, place and promotion
C) Person, place, price and promotion
D) Purpose, place, passion and product
E) None of these
B) Product, price, place and promotion
C) Person, place, price and promotion
D) Purpose, place, passion and product
E) None of these
Q.8. Which one is not one of the three levels of product?
A) Core
B) Augmented
C) Actual
D) Fragmented
E) All of these
B) Augmented
C) Actual
D) Fragmented
E) All of these
Q.9. Market segmentation means-
A) Dividing the market into various groups
B) Segmentation by age
C) Segmentation by tastes
D) Segmentation geographically
E) All of the above
B) Segmentation by age
C) Segmentation by tastes
D) Segmentation geographically
E) All of the above
Q.10. Which of the following pricing methods is not based on competitors pricing?
A) English Auction
B) Sealed bid auction
C) Group pricing
D) All above
E) None of these
B) Sealed bid auction
C) Group pricing
D) All above
E) None of these
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