Below we have published 10 Marketing Aptitude questions with answer key. Approx 10 - 15 questions related to marketing awareness are expected in SBI PO Main exam 2015. You can also download this question paper in PDF format.
Marketing Aptitude MCQs Model Test Paper -5
Q.1. If marketing is done effectively which of the following is not required?
A) Advertisement
B) Publicity
C) Market research
D) Market segmentation
E) None of these
B) Publicity
C) Market research
D) Market segmentation
E) None of these
Q.2. In a selling process in today's world-
A) Only standard products are sold
B) No customization required
C) The seller need not have product knowledge
D) The seller should aim at customer satisfaction
E) Only quantum of sales matters
B) No customization required
C) The seller need not have product knowledge
D) The seller should aim at customer satisfaction
E) Only quantum of sales matters
Q.3. Sales forecasting involves-
A) Sales planning
B) Sales pricing
C) Distribution channels
D) Customer tastes
E) All of the above
B) Sales pricing
C) Distribution channels
D) Customer tastes
E) All of the above
Q.4. Which was the first Indian bank to introduce credit card?
A) State Bank of India
B) Central Bank of India
C) Union Bank of India
D) ICICI
E) None of these
B) Central Bank of India
C) Union Bank of India
D) ICICI
E) None of these
Q.5. What does devaluation of currency mean?
A) Decrease in the internal value of money
B) Decrease in the external value of money
C) Decrease both in internal and external value of money
D) Effort to make currency more valuable
E) None of these
B) Decrease in the external value of money
C) Decrease both in internal and external value of money
D) Effort to make currency more valuable
E) None of these
Q.6. Which of the following statement best describes the concept of involvement in the context of buyer behavior?
A) The length of time involved in the buying process
B) The potential impact of a product on an individual's self identity
C) The number of people involved in the decision making unit
D) The complexity of an order
E) All of these
B) The potential impact of a product on an individual's self identity
C) The number of people involved in the decision making unit
D) The complexity of an order
E) All of these
Q.7. Needs differ from wants because-
A) Wants are socialized manifestation of underlying needs
B) Wants are about futuretation of underlying needs
C) Needs are historical, wants are about future
D) Needs and wants are exactly the same
E) None of these
B) Wants are about futuretation of underlying needs
C) Needs are historical, wants are about future
D) Needs and wants are exactly the same
E) None of these
Q.8. An individual is considering buying a new microwave cooker and is faced with the possibility of several models. Which of the following describes the widest range of microwave cookers, which the buyer considers in same form?
A) The choice set
B) The awareness set
C) The total set
D) The pre-evaluation set
E) All above
B) The awareness set
C) The total set
D) The pre-evaluation set
E) All above
Q.9. Swift cars are being manufactured by-
A) Hyundai
B) Maruti
C) Toyota
D) Tata
E) None of these
B) Maruti
C) Toyota
D) Tata
E) None of these
Q.10. Which company used the slogan "The complete man"?
A) DCM
B) GRASIM
C) Raymonds
D) Vimal
E) None of these
B) GRASIM
C) Raymonds
D) Vimal
E) None of these
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