Below we have published 10 Marketing Aptitude questions with answer key. Approx 10 - 15 questions related to marketing awareness are expected in SBI PO Main exam 2015. You can also download this question paper in PDF format.
Marketing Aptitude MCQs Model Test Paper -2
Q.1. A prospect means-
A) Any customer who walks into the bank
B) An employee of the bank
C) A customer who is likely to be interested in bank's product or service
D) A depositor of bank
E) A borrower of the bank
B) An employee of the bank
C) A customer who is likely to be interested in bank's product or service
D) A depositor of bank
E) A borrower of the bank
Q.2. Bank marketing is necessary due to-
A) Globalization
B) Recession
C) Merger of banks
D) Shortage of resources
E) Selling various different items in banks
B) Recession
C) Merger of banks
D) Shortage of resources
E) Selling various different items in banks
Q.3. Goods that are bought by a customer based on a comparison of suitability, quality, price and style are called _____ goods?
A) Industrial
B) Specialty
C) Shopping
D) Convenience
E) All of these
B) Specialty
C) Shopping
D) Convenience
E) All of these
Q.4. Innovation means-
A) Compensation
B) Inspiration
C) Additional perquisite
D) Implementing new ideas or new methods
E) None of these
B) Inspiration
C) Additional perquisite
D) Implementing new ideas or new methods
E) None of these
Q.5. Customization means-
A) Designing product to suit the company
B) Designing strategies to suit the company
C) Designing products to suit individual customers
D) All of the above
E) None of these
B) Designing strategies to suit the company
C) Designing products to suit individual customers
D) All of the above
E) None of these
Q.6. Product mix means-
A) Distributing a mix of products
B) Collecting ideas to sell better
C) Satisfying the customer
D) Bundle of products required by the customer
E) Various products designed by the company
B) Collecting ideas to sell better
C) Satisfying the customer
D) Bundle of products required by the customer
E) Various products designed by the company
Q.7. The traditional marketing style involves-
A) Telemarketing
B) Digital marketing
C) Indirect marketing
D) Direct marketing
E) All of the above
B) Digital marketing
C) Indirect marketing
D) Direct marketing
E) All of the above
Q.8. Modern method of marketing include-
A) Publicity of internet
B) Advertisement on internet
C) Soliciting business through e-mails
D) Telemarketing
E) All of the above
B) Advertisement on internet
C) Soliciting business through e-mails
D) Telemarketing
E) All of the above
Q.9. Selling skills are judged by-
A) Number of goods sold
B) Amount of profit earned
C) Number of customers converted
D) All of the above
E) None of these
B) Amount of profit earned
C) Number of customers converted
D) All of the above
E) None of these
Q.10. A call in marketing means-
A) To phone the customers
B) To visit the customers
C) To visit the marketing site
D) To call on prospective customers
E) None of these
B) To visit the customers
C) To visit the marketing site
D) To call on prospective customers
E) None of these
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