Marketing Aptitude Sample Test Practice Paper - 6 for SBI PO Mains 2015 with Answer Key Download in PDF
Below we have published 10 Marketing Aptitude questions with answer key. Approx 10 - 15 questions related to marketing awareness are expected in SBI PO Main exam 2015. You can also download this question paper in PDF format.
Marketing Aptitude MCQs Model Test Paper -6
Q.1. 'USP' in market means:-
A) United Sales persons
B) Unique Selling Preposition
C) Unique Selling Practices
D) Uniform Selling Practices
E) None of these
B) Unique Selling Preposition
C) Unique Selling Practices
D) Uniform Selling Practices
E) None of these
Q.2. A 'Three Day Cooling Off Period" in which can cancel a contract after re-thinking it is to protect the consumer from-
A) Creative selling
B) High pressure selling
C) Detail selling
D) Hard core selling
E) All above
B) High pressure selling
C) Detail selling
D) Hard core selling
E) All above
Q.3. Cross selling means-
A) Selling products to existing customers
B) Selling with cross fingers
C) Selling to employees
D) City to city sales
E) None of the above
B) Selling with cross fingers
C) Selling to employees
D) City to city sales
E) None of the above
Q.4. Regulations that arise to ensure that firms take responsibility for the social costs of their products and production processes stem from which reason for Government legislation of business?
A) To protect companies from each other
B) To protect consumers form unfair business practices
C) To protect the interests of society
D) To protect business from unfair consumer demands
E) None of these
B) To protect consumers form unfair business practices
C) To protect the interests of society
D) To protect business from unfair consumer demands
E) None of these
Q.5. What is the USP of savings accounts?
A) Expensive transaction
B) Risky transaction
C) High rate of interest
D) Easy operation
E) None of these
B) Risky transaction
C) High rate of interest
D) Easy operation
E) None of these
Q.6. Full from of DSA is-
A) Direct Selling Agency
B) Delivery Staff Agency
C) Distributors and Supply Agency
D) Driving Sales Ahead
E) All of these
B) Delivery Staff Agency
C) Distributors and Supply Agency
D) Driving Sales Ahead
E) All of these
Q.7. One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used-
A) Terragraphic Segmentation
B) Fermagraphic Segmentation
C) Geothermy Segmentation
D) Geodemographic Segmentation
E) None of these
B) Fermagraphic Segmentation
C) Geothermy Segmentation
D) Geodemographic Segmentation
E) None of these
Q.8. The last stage is the selling process is-
A) Approach
B) Handling objections
C) Closing
D) Follow-ups
E) All above
B) Handling objections
C) Closing
D) Follow-ups
E) All above
Q.9. The major advantage of survey research is its-
A) Simplicity
B) Structure
C) Organization
D) Flexibility
E) None of these
B) Structure
C) Organization
D) Flexibility
E) None of these
Q.10. Which one of the following is not target group for Saving accounts?
A) Salaried persons
B) Loss making companies
C) Doctors
D) Government employees
E) Insurance agents
B) Loss making companies
C) Doctors
D) Government employees
E) Insurance agents
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